When she was six, Celina Jaitley draped her granny's silk sari onstage for a school play. The flowing garment fell off… but the obsession with those tempting six yards stayed on. Till date." I find the sari to be the most sensuous and beautiful form of clothing ever made for a woman, " declares CJ.

'Jashn', the brand that is taking saris globally , notched a high with their new exclusive calendar featuring Celina in eye catching designs as part of the Collection Y2K10. The sizzling Jaitley launched the calendar herself within the plush five star confines of a hotel.

"This time, we have used South silks with designs taken from South and Bengali culture, "reveals Celina," The calendar is basically centred around the concept of an Indian wedding, and so the saris used are rich in colour."

Commenting on the modern wave in attire that has taken over youth, Jaitley says, "Somewhere down the line, I feel that our youth has lost some part of our tradition. Honestly, I feel like a woman only in a sari. I don't feel like one when I wear jeans or skirts. I've always worn a sari whether I represented India at the United Nations or went as brand ambassador as Egypt to a function."