20th Century's Alien: Romulus Flops in India; Lazy Moes Art PR at Work

Alien: Romulus Flops in India:

Alien: Romulus, the night film in the Alien franchise, saw its India release yesterday. The film has done a successful business of over $50 million in the domestic market (North America) before releasing in India, but the media PR and promotion were so weak that the film couldn't even open to a decent occupancy.

Alien: Romulus has opened to approx. 75 lacs in India and is likely to flop big time here. The lifetime business will remain in single-digit figures, and that was very much expected after the delayed release and the dull PR team at work.

20th Century Studio people seem smart enough to understand which project should go to which PR firm in Mumbai (or, for that matter, India). Almost all their big projects are with Universal Communications PR, with which they expand the media reach. It's a good decision since the same company manages all the big Hollywood projects in India, be it Marvel Studios, Sony Pictures, or Disney. However, smaller ones, or the ones that don't have a large fan base, go to Moes Art PR, which results in even worse results.

The lazy team at Moes narrows down many things as far as media coverage is concerned, and the studio should take note of that (or, I guess, they already know). When it comes to media invites, the sluggish team always has excuses like "Sorry, forgot to send," "Apologies for missing you," and "Hello, the team was supposed to send." Believe me, none of them are new to any journalist who has spent enough time in the industry, so the PR should accept the mistake rather than trying to cover it up with cowardly excuses. 

The lame management by the PR team hurts Production/Studio, the PR firm, and also the media channel in a way. Most of the time, these things don't even reach the studios that are paying the PR firm. A journalist will ask for the invite, and the PR will send it because they have no option left and then get buckled up to repeat the same mistake in the future. Hopefully, the studio people and PR team will read this and take note of it to bring about a change. It doesn't happen with all PR firms, but Moes Art definitely has an issue.

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