12th Fail Box Office: Vikrant Massey, Medha Shankar, and Vidhu Vinod Chopra's 12th Fail has emerged as a clean hit at the Indian Box Office.
The film broke the myth that low-budget films cannot work at the box office and only big-action movies or franchises will work. The film had opened with 1 crore nett and then kept growing with the help of a positive word of mouth. It continued a solid run in the second week and then again in the third week when big films like The Marvels and Tiger 3 arrived during the Diwali weekend.12th Fail is rock steady in the third week and has crossed the 30 crore net mark at the Indian box office. It will add some more money to its total and aim for a 40 crore nett mark in the coming days. With a budget of approx. 15-20 crore, the film has recovered the cost and is earning profits now. In short, it's a CLEAN HIT!Below are the collections of 12th Fail:
Week 1 - 12.52 crore
Week 2 - 13.81 crore
3rd Friday - 1 crore
3rd Saturday - 1.75 crore
3rd Sunday - 50 Lacs
3rd Monday - 1.75 crore
3rd Tuesday - 1.75 crore
Total - 33.08 crore nett 40 crore gross