Vijay Deverakonda recently announced that he would share 1 crore from his movie Kushi's earnings with the public. He declared that 100 families would be given Rs. 1 lakh each and asked them to apply for the same online.
Seeing this campaign, Abhishek Pictures, which faced a loss of Rs. 8 crore with their film "World Famous Lover," came in to ask for the refund from the superstar.