All We Imagine As Light turns out to be a huge DISASTER –

All We Imagine As Light turns out to be a huge DISASTER

Payal Kapadia's All We Imagine As Light grabbed headlines after its Grand Prix win, but the box office scenario is exactly opposite. This film also proves that artistic cinema has a very small audience and will not come over that struggle anytime soon, but the numbers here are too low even for that argument. Which means maybe it's the promotional campaign/PR/marketing teams at fault here.

Also Watch : Pushpa 2: Allu Arjun Calls Fahadh Faasil A Phenomenal Actor; Video -

All We Imagine As Light collected approx. Rs. 80 lakh nett at the Indian box office with whatever limited screens it had. The film targeted the multiplex audiences since the subject and film style were niche and was released on a few screens in cities like Mumbai, Delhi, Chennai, Bengaluru, Hyderabad, Pune, Kochi, Thiruvananthapuram, and Kolkata. Rana Dagguati took the initiative of launching this much-talked-about film in cinemas, but it seems that the marketing and PR teams have failed big time.

Usually, media is invited for press shows of such films to create that hype because this is that "critic's movie," but the team didn't bother to host any screenings for media and preferred screener services, that too for selected media channels, restricting the film from going wide.

Also Read : Moana 2 Review: Finds The Island, Loses The Sea

Rana was quite excited about the theatrical release, as earlier he had shared, "We are very excited to bring this incredible film to Indian theaters. At Spirit Media, we are committed to bringing unique and meaningful stories to audiences across the country. Payal has made a beautiful film, and we can’t wait to share it with Indian audiences."

Stay tuned to the Movie Talkies website, social media (Facebook, Twitter, and Instagram), and YouTube channel for the latest updates, news, box office, videos, and reviews from Bollywood, television, OTT, Hollywood, regional industries, and South Cinema.