Bollywood actor Paresh Rawal has been appointed as the brand ambassador for Nagaland State Dear Lottery. He has shot for the Government Lottery's "A ticket to a good life for Rs. 6 only" advertisement. The main theme of the ad is to highlight that a ticket for a good life can be bought for just ₹6 and that it is all about a game of chance.
Mohsin Khan has directed the advertisement featuring Paresh Rawal for "Dear Lottery" at a studio in Mumbai. It features Paresh Rawal, Prathamesh Parab, and Mushtaq Khan together. Nagaland State Government's Dear Lottery encourages buyers to purchase lottery tickets for Rs. 6 and try their luck to become millionaires three times a day. To date, 2424 lucky millionaires have already realised their dreams.
Sharing his experience of working with Paresh Rawal, Mohsin Khan said, "Even in the fourth decade of his illustrious career, Paresh Rawal as an actor is a highly bankable name. Through this advertisement, we will present the global rules of the game of chance with dramatic flair. Lottery is a game of luck, faith, and hope."
Paresh Rawal will tell the audience, "Lottery is not just about your luck. It is also about the thrill of hoping and waiting. It is about dreaming big." Audiences will relate to the lines of the television commercial, "Ghar Ghar Dear hi Dear".