Bollywood actor Ranbir Kapoor joins as the face for the Bacardi India platform that aims to spur homegrown Indian brands further into the market. The e-commerce brand in India announced the launch of LEGACY COLLECTIVE, a one-of-a-kind e-commerce platform that is bringing together Indian-made brands under one umbrella. The platform will be host to an exclusive selection of homegrown Indian products, with the aim of crafting a new legacy for the future of lifestyle in India.Commenting on his association with the LEGACY COLLECTIVE, Ranbir Kapoor said, "I am thrilled to be partnering with the LEGACY COLLECTIVE. I believe that the platform truly has a one-of-a-kind offering for the Indian market, crafted precisely to cater to unique Indian trends. The brand’s philosophy is one I personally resonate with, as it stands for building one’s own legacy in their own individualistic way."At the launch, Ayaesha Gooptu, Head of Domestic Brown Spirits at Bacardi in India, said, "The LEGACY COLLECTIVE aims to connect homegrown brands with consumers who also live by the ethical code of ‘building their own legacy’. As we enter 2023 in high and zealous spirits, more consumers than ever before are chasing the thrill of new experiences and achievements. Consumers today want to build their own name and their own legacy. We are thrilled to have Ranbir Kapoor on board with us as the face of our new platform. Renowned not only as a celebrated actor but also someone who has built his legacy on his own terms, his journey perfectly echoes the LEGACY COLLECTIVE’s brand philosophy—someone to truly serve as an inspiration for the unapologetically driven consumers of today as they chase their one-of-a-kind journey towards success."
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Commenting on his association with the LEGACY COLLECTIVE, Ranbir Kapoor said, "I am thrilled to be partnering with the LEGACY COLLECTIVE. I believe that the platform truly has a one-of-a-kind offering for the Indian market, crafted precisely to cater to unique Indian trends. The brand’s philosophy is one I personally resonate with, as it stands for building one’s own legacy in their own individualistic way."/movietalkies/media/post_attachments/wp-content/uploads/2023/01/ranbir-legacy-3.jpg "publive-image")
At the launch, Ayaesha Gooptu, Head of Domestic Brown Spirits at Bacardi in India, said, "The LEGACY COLLECTIVE aims to connect homegrown brands with consumers who also live by the ethical code of ‘building their own legacy’. As we enter 2023 in high and zealous spirits, more consumers than ever before are chasing the thrill of new experiences and achievements. Consumers today want to build their own name and their own legacy. We are thrilled to have Ranbir Kapoor on board with us as the face of our new platform. Renowned not only as a celebrated actor but also someone who has built his legacy on his own terms, his journey perfectly echoes the LEGACY COLLECTIVE’s brand philosophy—someone to truly serve as an inspiration for the unapologetically driven consumers of today as they chase their one-of-a-kind journey towards success."