ZEE5 Global Launches Add-Ons in the US; Unique India-US Referral Programme To Roll Out Soon

ZEE5 Global, the world’s largest streaming service for South Asian content, has announced a strategic move to aggregate multiple South Asian streaming platforms within the ZEE5 Global platform with the launch of Add-ons in the US.

ZEE5 Global Add-ons will offer subscribers in the US a single window to access their favourite South Asian entertainment platforms on the ZEE5 Global platform itself, with Add-ons pricing starting from just $1.49 onwards. ZEE5 Global Add-ons was launched by Mr. Amit Goenka, President, Digital Businesses and Platforms, and Ms. Archana Anand, Chief Business Officer, ZEE5 Global, at a grand event in Mumbai on November 28, 2023.

"The launch of Add-ons on ZEE5 Global is a significant milestone, further cementing our leadership position as the No.1 South Asian streaming platform in the US market. Add-ons will bring the best of South Asian content from multiple streaming platforms within ZEE5 Global for the diaspora in the US and soon globally, and at the best possible value," said Ms. Archana Anand, Chief Business Officer, ZEE5 Global.

Mr. Amit Goenka, President, Digital Businesses & Platforms, ZEE Entertainment Enterprises Ltd., shared, “As digital entertainment consumption and delivery models evolve in the global landscape, addressing the growing consumer demand for engaging content and a seamless, personalised experience that combines accessibility and affordability is the need of the hour. With the launch of our aggregator platform, ZEE5 Add-ons, we aim to unite the entertainment ecosystem for the discerning viewer to build a robust monetization opportunity for multiple players in the global markets. We are pleased to have on board some of the most renowned names offering South Asian content to the diaspora audience, and we look forward to building a healthy partnership by enhancing capabilities in the realm of content creation and distribution by establishing ZEE5 Global Add-ons as the single destination for all South Asian content.”

Sharing her vision for ZEE5 Global Add-ons, Ms. Archana Anand, Chief Business Officer, ZEE5 Global, added, "As the foremost South Asian streaming platform in the United States, ZEE5 Global has played a crucial role in connecting the South Asian diaspora with their cultural roots. Building on our leadership, the natural progression was to evolve into the premier aggregator for South Asian entertainment. Add-ons will help address challenges such as content and consumer fragmentation and empower subscribers to effortlessly access their preferred content at one destination. It also benefits our partners, who can bank on our extensive reach in the US and save on customer acquisition and marketing costs."

With Add-ons, users will now have just one app to download, only one login, and a single password to remember. Billing and payment are also simplified through a single platform for all streaming subscriptions. Personalised recommendations across languages, a unified user interface and search across platforms, and an ad-free viewing experience are just some of the other key benefits for consumers in the US.

In addition to Add-ons, ZEE5 Global is set to launch the largest consumer giveback programme, the Great ZEE5 GiveAway, for its US consumers over the next few weeks in association with multiple partners like Quicklly, the leading online South Asian marketplace in the US, wherein with every purchase of ZEE5 or any Add-On pack, all new or existing subscribers will stand to win guaranteed gifts and sweepstakes ranging from gift cards to all-expenses-paid trips to destinations like Hawaii, Las Vegas, and more.

A unique India-US referral programme will also be rolled out shortly. Subscribers in India will be able to share their unique referral link with friends or family in the US and earn Rs. 500 for each successful referral. The best part is that there is no cap on the number of referrals, so there is no upper limit to how much one can get.